turning complexity into clarity—insight into action. simple.
a track record of impact
thinking beyond the brief – While others were designing a sofa on paper at university, I had one made and rolled it into class.
ahead of the digital curve – In the late '90s, before big consultancies monetised digital, I was at Cisco mapping how the internet would reshape business.
redefining marketing conversations –Twenty years ago, I pushed Ogilvy, MediaCom, and Mindshare beyond the 30-second ad mindset to think strategically about business, advertising, and digital.
a lesson in disruption – In 2009, Nikon dismissed my warning that mobile would revolutionise photography—fast, disposable, and everywhere.
betting on change – Sixteen years ago, I launched this fluid world with no clients—just a conviction that businesses had to rethink how they operated. Today, top brands trust me to keep them ahead.
decoding digital’s impact – Google chose me as a regular contributor to their client events to help business leaders cut through the noise and understand how digital is reshaping management, strategy, and decision-making.
challenging the status quo – A decade ago, I urged Renault's leaders to rethink monetisation in a scenario they found highly unlikely—no car sales. Ten years later, I helped Mobilize Renault shape their mobility vision.
shaping the future – Eight years ago, I co-developed a L’Oréal programme with senior leadership to navigate retail shifts. Today, I lead it externally, helping the company navigate change and uncertainty.