who we are

the beginning

this fluid world was founded in 2009 because of our belief that an organisation’s success in a volatile business environment requires fluid people with a fluid understanding of business, capable of developing fluid strategies, with the ability to act and think in a fluid way. since our beginnings, we are proud to have worked in g round-breaking projects, and built a business trusted by many global brands

the fluid network

one of the founding principles of this fluid world is the need to agnostically and continuously monitor the external and internal environment, identify what is relevant to people, industries and organisations, understand the implications, and act appropriately

to power this, we tap into the fluid network, a constantly evolving human bank of senior professionals and experts in their fields. contributors come from organisations across industries, brands and functions, as well as academic institutions. all have one thing in common: they are motivated by acquiring the knowledge to understand today’s changes, and by developing solutions to complex business problems

liri andersson

at the heart of this fluid world is liri andersson. liri’s experience spreads across nations, industries, brands, disciplines and business problems. her contributions in the areas of strategy, innovation, marketing, organisational management and people development are a testament to the breadth of her experience, talent and energy

liri was born in Albania to Swiss and French parents, grew up in Sweden, and studied in Ireland and Spain. she has worked in Belgium, the Netherlands, France and the US, and is now based out of London. with her ’round-the-world-ticket’ background, fluency in four languages, and intuitive understanding of cultures and people, she was destined to work in international business

liri’s experience in a broad range of industries has proven invaluable to the people who make up the many global brands she has worked with over the past 20 years, including: Google, L’Oréal, Nestlé, Danone, Volvo, General Mills, GSK, Renault and Cisco. her positive impact on the brands and people she collaborates with attests to her unparalleled understanding of the global and challenging business environment, the impact of emerging technologies, the increasingly demanding needs and changing behaviours of customers, the mechanics of large and complex organisations, and the requirements for positive change management