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our thinking

at this fluid world we spend a lot of time observing, understanding and developing opinions on what is happening in the external environment, and its impact on business, marketing, strategy and organisations

below is a sample of our thoughts

  • new report by INSEAD and this fluid world: ‘Directing Digitalisation – Guidelines for Boards and Executives’
  • leaders in digital merge the physical and the virtual: liri andersson’s article in INSEAD Knowledge
  • three ways to get ahead of the digital competition: liri andersson’s article in INSEAD Knowledge
  • 2016 study by INSEAD and this fluid world: ‘The Real Impact of Digital – As Seen from The “Virtual Coalface”’
  • making digital work for you: liri andersson’s article in INSEAD Knowledge on what “digital” actually means
  • liri andersson’s keynote at INSEAD’s global conference ‘the impact of digital on business and organisations’
  • impact of business on the Internet of Things: a 6 minute video of liri andersson speaking about IoT beyond the hype
  • impact of business realities on big data: a ten minute video of liri andersson speaking about big data beyond the hype
  • interview with liri andersson on successful change published in Hermes Newsroom
  • monetising others’ success: liri andersson’s article in INSEAD Knowledge on how to succeed by empowering others
  • responding to a time of business challenge: liri andersson’s latest article in CMO.com on how to survive disruption

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